Yorkshire Bank AMP story.

I created the following AMP story [Accelerated Mobile Pages] for a Spark/Yorkshire Bank project examining the health of Britain’s SMEs [Small to Medium Enterprises], and the challenges they face in the current economic climate. The imagery and icon structure I developed was then used within a long form web page, and a supplement. As a great deal of information involved in the subject was tech based, the brief was to develop imagery that related to that subject, but also placed itself within a financial environment. I used Adobe Photoshop and Illustrator to develop both the imagery and the pages for this project.

Amp stories were developed primarily for mobile devices. Its great format for telling quick punchy stories, or bullet pointed style features, running across multiple pages, and creates an exciting platform for presenting minimal, but impactful information.